Bullet Consulting Launches 26 Brix to Offer Online Marketing to Restaurants and Wineries
April 9, 2012, Sacramento, Calif. – Bullet Consulting, a Sacramento-based marketing agency, today announced that its newest venture, 26 Brix, is now official. The business license for this new company was filed today in the city of Woodland, Yolo County.
26 Brix will provide online marketing for restaurants and wineries. The company will design, develop and optimize websites for browsers and mobile devices. 26 Brix will also build social media programs that help restaurants and wineries engage their customers and prospective customers online.
“While most restaurant and winery owners know they need to do more online, many are not sure where to start,” said John Hyde, who owns Bullet Consulting as well as 26 Brix. “Most small business owners in this industry suspect that their website isn’t drawing in customers or generating sales as effectively as it could. And few are confident in how to use social media well,” he said.
With expertise in online marketing and social media, 26 Brix will provide a service that small businesses desperately need. Increasingly, their customers expect an online and social media presence, especially the Millennials, the generation born after 1980.
Also known as Gen Y, this generation is becoming the dominant consumer block in the US, according to McKinsey. Millennials have grown up with the Internet and increasingly with social media. They expect the companies they do business with to be online, to be on Facebook, to use Twitter and other social media sites and to be active in the online world.
“This business will unite my experience in technology and marketing with my passion for food and wine,” said Hyde, who has worked for more than 15 years in the restaurant industry and more than a decade in technology.
A Separate And Independent Business
26 Brix is a separate entity and will be operated independently from Bullet Consulting. Whereas Bullet Consulting serves SMBs and large enterprises primarily in high tech and financial services, 26 Brix will work exclusively with restaurants, wineries and other small businesses, focusing on those in the Sacramento region, Sierra foothills, and Napa Valley.
“Restaurants and wineries are very different kinds of businesses than those in technology and financial services,” Hyde notes. “Their needs are different. The kinds of people who work in these industries are different. The end customers are different. Clients in the food and wine industry require different services than the kinds of services that Bullet Consulting provides. For these reasons and others, I felt that serving this market would require a new name and visual identity, new messaging, and a new website.”
More information about 26 Brix can be found on the company’s website: www.26-brix.com