April 20, 2011, Sacramento, Calif. – Bullet Consulting, a Sacramento-based consulting agency that helps clients achieve their business goals through strategic marketing and branding, today announced that it had completed design and coding for a new web property for Citrix Systems, Inc. The new site, www.citrixstartupaccelerator.com, is the online presence for Citrix Systems’ technology investment team and its Global Challenge 2011.
The website is the home of Citrix Startup Accelerator, which in 2011 was spun out of Citrix Labs, the innovation arm of Citrix Systems. Citrix Labs is charged with understanding and developing new technologies for the company; Citrix Startup Accelerator extends that focus on innovation by investing capital in new startups that have all the other ingredients to succeed. Global Challenge 2011 is a program for discovering entrepreneurs that Citrix can support and invest in.
The website was built in partnership with PAIR design, which, together with Bullet Consulting, designed the site and identity, including the Citrix Startup Accelerator logo. Example 7 built the backend code for the WordPress-based site. Bullet Consulting led the project and managed the relationship with the client.
“This project was completed under tight deadlines and budget and shows what can be accomplished by a virtual team that included four separate organizations (the client and three agencies) dispersed across North America,” said John Hyde, founder and principal of Bullet Consulting. “Collaboration and flexibility were key to successfully delivering this website on time and on budget,” he continued. “I especially recognize the great work of Jason Wister at PAIR design and Otis McCort at Example 7, who went above and beyond the call of duty to meet the client’s requests.”
In an email summarizing the project, John McIntyre, managing director of Citrix Startup Accelerator, wrote, “We had some tight time lines, and the cooperation and creativeness from all of you is what made this work.”
