Press Archives - Bullet Consulting

April 11, 2014June 6, 2014

Press Release: 26 Brix Launches New Website for Liquid Sky Vineyards

Monday, April 11, 2014, Sacramento, Calif. – 26 Brix, an online marketing agency owned by Bullet Consulting and focused exclusively on restaurants and wineries, today announced completion of a new website for Liquid Sky Vineyards. The new website is an important element in the winery’s marketing strategy and is expected to increase its direct-to-consumer wine sales.

Prior to engaging 26 Brix, Liquid Sky Vineyards (LSV) relied on a website built on outdated web technology and e-commerce software, which had become an obstacle to ordering for LSV’s customers, according to Dave Labuda, the winery’s owner. The ordering tool was difficult to use, had limited shipping functionality, and required customers to create a new account prior to purchasing. Labuda felt that the account-setup requirement discouraged consumers from ordering, and he wanted to remove this hurdle in the new site.

The new website was completely redesigned from the ground up. It’s built on a custom WordPress theme with a seamless integration to VineSpring’s winery-specific e-commerce platform and MailChimp’s email marketing platform. It’s also mobile friendly with a completely responsive design.

In addition to designing and developing the new website, 26 Brix also provided a set of recommendations for LSV’s marketing strategy, including social media recommendations and pricing strategy. The new website was the first step in implementing the marketing strategy developed by 26 Brix.

“We’re thrilled to work with Liquid Sky Vineyards on this important project, and we expect to assist LSV with other tactical marketing projects,” said John Hyde, owner of 26 Brix and Bullet Consulting. “We’re confident that this is the beginning of great things for this little-known winery, which produces world-class Cabernet Sauvignon and Syrah. LSV is a hidden gem that deserves much more recognition.”

About Liquid Sky Vineyards

Resting on a ridge high above Sonoma Valley, Liquid Sky Vineyard produces limited quantities of estate-grown, single-vineyard Cabernet Sauvignon and Rhone varieties. The vineyard’s ideal location and climate produce low yields of intensely flavored grapes, perfect for creating wines of depth, character, and elegance. Visit Liquid Sky Vineyards at lsvwines.com.

April 9, 2012February 28, 2014

Press Release: Bullet Consulting Launches 26 Brix to Offer Online Marketing to Restaurants and Wineries

Bullet Consulting Launches 26 Brix to Offer Online Marketing to Restaurants and Wineries

April 9, 2012, Sacramento, Calif. – Bullet Consulting, a Sacramento-based marketing agency, today announced that its newest venture, 26 Brix, is now official. The business license for this new company was filed today in the city of Woodland, Yolo County.

26 Brix will provide online marketing for restaurants and wineries. The company will design, develop and optimize websites for browsers and mobile devices. 26 Brix will also build social media programs that help restaurants and wineries engage their customers and prospective customers online.

“While most restaurant and winery owners know they need to do more online, many are not sure where to start,” said John Hyde, who owns Bullet Consulting as well as 26 Brix. “Most small business owners in this industry suspect that their website isn’t drawing in customers or generating sales as effectively as it could. And few are confident in how to use social media well,” he said.

With expertise in online marketing and social media, 26 Brix will provide a service that small businesses desperately need. Increasingly, their customers expect an online and social media presence, especially the Millennials, the generation born after 1980.

Also known as Gen Y, this generation is becoming the dominant consumer block in the US, according to McKinsey. Millennials have grown up with the Internet and increasingly with social media. They expect the companies they do business with to be online, to be on Facebook, to use Twitter and other social media sites and to be active in the online world.

“This business will unite my experience in technology and marketing with my passion for food and wine,” said Hyde, who has worked for more than 15 years in the restaurant industry and more than a decade in technology.

A Separate And Independent Business

26 Brix is a separate entity and will be operated independently from Bullet Consulting. Whereas Bullet Consulting serves SMBs and large enterprises primarily in high tech and financial services, 26 Brix will work exclusively with restaurants, wineries and other small businesses, focusing on those in the Sacramento region, Sierra foothills, and Napa Valley.

“Restaurants and wineries are very different kinds of businesses than those in technology and financial services,” Hyde notes. “Their needs are different. The kinds of people who work in these industries are different. The end customers are different. Clients in the food and wine industry require different services than the kinds of services that Bullet Consulting provides. For these reasons and others, I felt that serving this market would require a new name and visual identity, new messaging, and a new website.”

More information about 26 Brix can be found on the company’s website: www.26-brix.com

April 20, 2011February 17, 2014

Citrix Launches New Website Designed and Built by Bullet Consulting

April 20, 2011, Sacramento, Calif. – Bullet Consulting, a Sacramento-based consulting agency that helps clients achieve their business goals through strategic marketing and branding, today announced that it had completed design and coding for a new web property for Citrix Systems, Inc. The new site, www.citrixstartupaccelerator.com, is the online presence for Citrix Systems’ technology investment team and its Global Challenge 2011.

The website is the home of Citrix Startup Accelerator, which in 2011 was spun out of Citrix Labs, the innovation arm of Citrix Systems. Citrix Labs is charged with understanding and developing new technologies for the company; Citrix Startup Accelerator extends that focus on innovation by investing capital in new startups that have all the other ingredients to succeed. Global Challenge 2011 is a program for discovering entrepreneurs that Citrix can support and invest in.

The website was built in partnership with PAIR design, which, together with Bullet Consulting, designed the site and identity, including the Citrix Startup Accelerator logo. Example 7 built the backend code for the WordPress-based site. Bullet Consulting led the project and managed the relationship with the client.

“This project was completed under tight deadlines and budget and shows what can be accomplished by a virtual team that included four separate organizations (the client and three agencies) dispersed across North America,” said John Hyde, founder and principal of Bullet Consulting. “Collaboration and flexibility were key to successfully delivering this website on time and on budget,” he continued. “I especially recognize the great work of Jason Wister at PAIR design and Otis McCort at Example 7, who went above and beyond the call of duty to meet the client’s requests.”

In an email summarizing the project, John McIntyre, managing director of Citrix Startup Accelerator, wrote, “We had some tight time lines, and the cooperation and creativeness from all of you is what made this work.”

February 6, 2011February 17, 2014

Bullet Consulting Announces Launch of New Website: NAVRMA.org

February 1, 2011, Sacramento, Calif. – Bullet Consulting, a Sacramento-based consulting agency that helps clients achieve their business goals through strategic marketing and branding, today announced that it had completed and launched a new website for the North American Veterinary Regenerative Medicine Association (NAVRMA), a Davis, Calif.–based nonprofit. The website, www.navrma.org, includes information about the 2nd annual NAVRMA conference in Lexington, Ky., June 2 – 4, 2011. The site enables visitors to register for the conference, apply for membership to NAVRMA, and pay dues and registration fees online through a link to PayPal. NAVRMA.org was built in partnership with Martha Cooper Design, which designed the site, and Example 7, which built the backend code. Bullet Consulting led the project and managed the relationship with the client.

“We’re quite pleased with the way the site turned out and with the smooth collaboration we enjoyed with our partners,” said John Hyde, founder and principal of Bullet Consulting. NAVRMA.org is the first complete website project for Bullet Consulting, which was founded in 2010. He continued: “The contributions of Molly Cooper at MCD and Otis McCort at Example 7 ensured that we delivered a project that met the requirements of our client, and I look forward to future collaborations with these two excellent business partners.”

The new website gives NAVRMA an online presence for the first time. “NAVRMA.org offers veterinarians, scientists, university students, and people working in the medical business a resource of information about regenerative medicine and stem cell therapy,” said Dr. Gregory Ferraro, president of NAVRMA and director of the UC Davis Center for Equine Health. “Bullet Consulting went above and beyond our original request and delivered an impressively designed and executed website at a very fair price. We couldn’t be happier.”

Interested veterinarians, physicians, scientists, and students are encouraged to visit the NAVRMA website at www.navrma.org, where they can apply for membership or register for the conference.