When I started Bullet Consulting in 2010, I wrote pro bono work into my business plan. I believe it’s important to give back to the community, and I’ve long been intrigued by an idea of “tithing” your time, the way some people tithe at church. My goal was to spend 5% – 10% of my time working for nonprofits. But how do you actually do that? As I learned, it was not as easy as I had thought it would be. Continue reading “Writing Pro Bono into the Business Plan”
How to Maintain an Online Marketing Program – and Not Get Burned Out
Recently I put together a quick proposal for a prospective client, who has been maintaining an online newsletter for 2 or 3 years now, and is feeling burned out by the burden of constantly producing new content for her newsletter. Here are some simple approaches I shared with her:
1. Develop an editorial calendar. This is one of the most under-appreciated – and valuable – strategies you can employ. An editorial calendar gives you a foundation so you’re not always scrambling to create or re-create marketing materials.
2. Create a schedule that you can live with. Find the right balance between continuously communicating to your clients and prospects – and feeling burned out. Continue reading “How to Maintain an Online Marketing Program – and Not Get Burned Out”